Wasa Recipes Campaign
Role: UX, Interactive, and Visual Design
Overview
We partnered with Wasa crispbread to develop a personalized campaign highlighting recipes and a coupon offer. We leveraged beautiful product imagery and targeted users based on the time of day. Breakfast recipes were featured for ads running in the morning and lunch recipes in the afternoon. The goals of the campaign were to drive users to the Wasa website and coupon redemption.