Tag: Advertising

  • Frito-Lay Mobile Ad Campaign

    Frito-Lay Mobile Ad Campaign This project was a really fun opportunity to work with the annual Lay’s Do Us a Flavor campaign. After developing mock-ups to pitch an engaging mobile ad experience, I worked directly with the client to design and build out the project. In order to help humanize the brand and make an…

  • Wasa Recipes Campaign

    Wasa Recipes Campaign Role: UX, Interactive, and Visual Design Overview We partnered with Wasa crispbread to develop a personalized campaign highlighting recipes and a coupon offer. We leveraged beautiful product imagery and targeted users based on the time of day. Breakfast recipes were featured for ads running in the morning and lunch recipes in the…

  • Skincare Chatbot

    Skincare Chatbot Role: UX and Visual Design Overview We were asked to develop a campaign highlighting the new Burt’s Bees Face Care Guide, an online tool that helps users decide which products are best for their skin type. We used this opportunity to leverage a chatbot component that would walk the user through the guide…

  • Kellogg’s Cereal

    Kellogg’s Cereal Role: UX, Interactive, and Visual Design Overview Kellogg’s partnered with celebrity chef Christina Tosi to develop recipes featuring fun new ways to eat their cereal. The goal of the campaign was to raise awareness of the products and generate sales at BJ’s stores. Read more about this project