Frito-Lay Mobile Ad Campaign
This project was a really fun opportunity to work with the annual Lay’s Do Us a Flavor campaign. After developing mock-ups to pitch an engaging mobile ad experience, I worked directly with the client to design and build out the project. In order to help humanize the brand and make an emotional connection with the user, we highlighted the personal stories behind the flavors and the contestants who thought of them. The goals of this campaign were to raise awareness of the new flavors and to drive users to vote in the contest.