Mobile Ad Gamification

Mobile Ad Gamification

Role: UX and Visual Design

Overview

These ads were designed to facilitate brand interaction with an engaging game. In the case of the Pringles campaign, the team conceived of different mechanisms for the user to mix and match flavors in order to come up with a new combination. For CÎROC, the user plays Pop the Lock to reveal a valuable offer.

User Experience

Pringles

In the first example, the user taps the button to start the slot machine. The slot machine stops spinning on three different flavors of chips, revealing the name of a new flavor combination. The user then has the option to tweet their new creation or play again. For the second Pringles example, the user selects three flavors from the grid and then taps the button to calculate the new flavor. The user then has the option to tweet their new creation or play again.

CÎROC

For this Pop the Lock game, the user taps a button to start. The arrow moves around the circumference of the lock, and when it lines up with the dot, the user taps the button to stop the movement. Upon completion of three successful attempts, the lock is opened to reveal the offer. The user then taps the link to take them to the offer details page.