Grand Opening Campaign

Role: UX, Interactive, and Visual Design

Overview

Fresco y Más was expanding in the Orlando area and needed a campaign to announce the grand opening of new stores and to drive users to the locations. Since the targeted users were bilingual, both English and Spanish creatives were developed, and I designed the UI for the video component to switch between the two languages.

User Experience

The banner opens with HTML 5 animation with bold messaging, and ends with a CTA to learn more. When the user taps the banner, the expanded panel opens. The panel features an auto-play video with controls to unmute or switch from English to Spanish. The map at the bottom of the panel drives the user to directions to the store from their current location using Google Maps.