Author: pjroller

  • ADE ADFL Websites Case Study

    ADE and ADFL Websites Role: User Interface and Visual Design Overview I redesigned the Association of Departments of English and the Association of Departments of Foreign Language websites in conjunction with the MLA site. The goal was to have a clean, easy to navigate, and fully responsive template that coordinates with the MLA site and […]

  • Music Festival Website Case Study

    The Louis Armstrong International Music Festival Website Role: Branding, Web Design, and Social Media Integration Overview I worked with a team of two wonderful designers to develop the branding and marketing materials for a music festival in Queens sponsored by the Kupferberg Center for the Arts. The materials we designed included the logo, website, postcards, […]

  • Vancouver Materials Case Study

    Vancouver Convention Promotional Materials Role: Branding, Visual Design, and Motion Graphics Overview The MLA Annual Convention is the the largest professional convention in the humanities of over 7,000 attendees. For each event I develop a logo and branding system which is then applied to numerous materials including postcards, brochures, e-mail campaigns, wayfinding signage, a mobile […]

  • Literacy Infographic

    Literacy Infographic This infographic visualizes statistics on the declining performance of American students in language and literacy. It was shared on social media platforms to raise awareness and gain support for MLA’s fundraising efforts.

  • Landing Pages

    Landing Pages These landing pages were key components of a marketing campaign aimed to increase sales of the MLA Handbook. We tracked the effectiveness of the imagery and copy through vigorous A/B testing.

  • LRG Website Case Study

    Literary Research Guide Website Role: Branding and Web Design Overview After many years and five editions as a best-selling printed resource, the sixth edition of this classic title was published exclusively online in 2014. My goal in designing the online resource was to honor the printed book’s history while making it fresh and easy to […]

  • MLA Handbook Overview

    MLA Handbook The eighth edition of the MLA Handbook takes a ground-breaking approach to academic style and simplifies the process of creating works-cited lists. To highlight the importance of this volume, I created a dynamic and engaging visual system to encompass the cover and interior of the book, marketing materials, and landing pages to capture […]

  • Austin Convention Mobile Program

    Austin Convention Mobile Program This mobile site was created to help the attendees of the MLA convention in Austin access the list of sessions, general information about the convention, and maps of the meeting rooms and exhibit hall.

  • Austin Convention Promotional Materials

    Austin Convention Promotional Materials The logo for the Austin convention features the lone star of Texas and, with the shape of a record, references the music culture of the city. After designing the logo and style guide for this event, I developed a suite of marketing materials including brochures, e-mail campaigns, and a video highlighting […]

  • Louis Armstrong International Music Festival Overview

    The Louis Armstrong International Music Festival Website I worked with a team of two wonderful designers to develop the branding and marketing materials for a music festival in Queens sponsored by the Kupferberg Center for the Arts. The materials we designed included the logo, website, postcards, posters, ads, signage, and social media pages. Read more […]

  • Chicago Mobile Program Overview

    Chicago Convention Mobile Program I worked with a developer at MLA to create this resource for attendees of the convention in Chicago. After leaving the main page, the header and footer shrink to increase the content area and icons are used throughout for easy navigation. Read more about this project

  • Literary Research Guide Website Overview

    Literary Research Guide Website After many years and five editions as a best-selling printed resource, the sixth edition of this classic title was published exclusively online in 2014. My goal in designing the online resource was to honor the printed book’s history while making it fresh and easy to read. Read more about this project