Tag: UI

  • Frito-Lay Mobile Ad Campaign

    Frito-Lay Mobile Ad Campaign This project was a really fun opportunity to work with the annual Lay’s Do Us a Flavor campaign. After developing mock-ups to pitch an engaging mobile ad experience, I worked directly with the client to design and build out the project. In order to help humanize the brand and make an […]

  • Wasa Recipes Campaign

    Wasa Recipes Campaign Role: UX, Interactive, and Visual Design Overview We partnered with Wasa crispbread to develop a personalized campaign highlighting recipes and a coupon offer. We leveraged beautiful product imagery and targeted users based on the time of day. Breakfast recipes were featured for ads running in the morning and lunch recipes in the […]

  • Kellogg’s Cereal

    Kellogg’s Cereal Role: UX, Interactive, and Visual Design Overview Kellogg’s partnered with celebrity chef Christina Tosi to develop recipes featuring fun new ways to eat their cereal. The goal of the campaign was to raise awareness of the products and generate sales at BJ’s stores. Read more about this project

  • Grand Opening Campaign

    Grand Opening Campaign Role: UX, Interactive, and Visual Design Overview Fresco y Más was expanding in the Orlando area and needed a campaign to announce the grand opening of new stores and to drive users to the locations. Since the targeted users were bilingual, both English and Spanish creatives were developed, and I designed the […]

  • Modern Language Association Website Overview

    Modern Language Association Website This redesign was a great opportunity to showcase the broad outlook and rich history of the company and to modernize the site by making it accessible and responsive. I worked with a team of thoughtful and diligent developers and content managers to give the site a complete visual overhaul, reorganize the […]

  • Style Center Overview

    The MLA Style Center This website was developed as a companion for MLA style products, specifically the latest edition of the MLA Handbook. In addition to its role as an official online resource supporting students and teachers learning about the style, the goals of the website are to increase sales of the book and extend […]

  • ADE and ADFL Websites Overview

    ADE and ADFL Websites I redesigned the Association of Departments of English and the Association of Departments of Foreign Language websites in conjunction with the MLA site. The goal was to have a clean, easy to navigate, and fully responsive template that coordinates with the MLA site and works for both associations’ content. Read more […]

  • Austin Convention Mobile Program

    Austin Convention Mobile Program This mobile site was created to help the attendees of the MLA convention in Austin access the list of sessions, general information about the convention, and maps of the meeting rooms and exhibit hall.

  • Chicago Mobile Program Overview

    Chicago Convention Mobile Program I worked with a developer at MLA to create this resource for attendees of the convention in Chicago. After leaving the main page, the header and footer shrink to increase the content area and icons are used throughout for easy navigation. Read more about this project