The eighth edition of the MLA Handbook takes a ground-breaking approach to academic style and simplifies the process of creating works-cited lists. To highlight the importance of this volume, I created a dynamic and engaging visual system to encompass the cover and interior of the book, marketing materials, and landing pages to capture lead acquisitions and promote sales.
The MLA Annual Convention is the the largest professional convention in the humanities of over 7,000 attendees. For each event I develop a logo and branding system which is then applied to numerous materials including postcards, brochures, e-mail campaigns, wayfinding signage, a mobile website, social media assets, and a video display.
The logo for this executive coaching and consulting company is energized and animated, capturing the idea of initiating positive impact. It set the tone for related marketing materials and identity pieces like the company stationery and social media profiles.