Archives: Projects
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Frito-Lay Mobile Ad Campaign
Frito-Lay Mobile Ad Campaign Role: UX, Interactive, and Visual Design Overview This project was a really fun opportunity to work with the annual Lay’s Do Us a Flavor campaign. After developing mock-ups to pitch an engaging mobile ad experience, I worked directly with the client to design and build out the project. In order to […]
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CSA Connect
CSA Connect Role: UX Design Overview This mobile app is a recipe sharing resource and social platform for members of community shared agriculture programs. Through interviews and research, I discovered there is a need for CSA members to more easily find recipes for the produce they receive and connect with other members. View the full […]
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Modern Language Association Website
Modern Language Association Website Role: UX, UI, and Visual Design Overview This redesign was a great opportunity to showcase the broad outlook and rich history of the company and to modernize the site by making it accessible and responsive. I worked with a team of thoughtful and diligent developers and content managers to give the […]
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Wasa Recipes Campaign
Wasa Recipes Campaign Role: UX, Interactive, and Visual Design Overview We partnered with Wasa crispbread to develop a personalized campaign highlighting recipes and a coupon offer. We leveraged beautiful product imagery and targeted users based on the time of day. Breakfast recipes were featured for ads running in the morning and lunch recipes in the […]
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Style Center
The MLA Style Center Role: UX, UI, and Visual Design Overview This website was developed as a companion for MLA style products, specifically the latest edition of the MLA Handbook. In addition to its role as an official online resource supporting students and teachers learning about the style, the goals of the website are to […]
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Skincare Chatbot
Skincare Chatbot Role: UX and Visual Design Overview We were asked to develop a campaign highlighting the new Burt’s Bees Face Care Guide, an online tool that helps users decide which products are best for their skin type. We used this opportunity to leverage a chatbot component that would walk the user through the guide […]
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Mobile Ad Gamification
Mobile Ad Gamification Role: UX and Visual Design Overview These ads were designed to facilitate brand interaction with an engaging game. In the case of the Pringles campaign, the team conceived of different mechanisms for the user to mix and match flavors in order to come up with a new combination. For CÎROC, the user […]
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Kellogg’s Cereal
Kellogg’s Cereal Role: UX, Interactive, and Visual Design Overview Kellogg’s partnered with celebrity chef Christina Tosi to develop recipes featuring fun new ways to eat their cereal. The goal of the campaign was to raise awareness of the products and generate sales at BJ’s stores. User Experience The banner opens with HTML 5 animation flowing […]
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Grand Opening Campaign
Grand Opening Campaign Role: UX, Interactive, and Visual Design Overview Fresco y Más was expanding in the Orlando area and needed a campaign to announce the grand opening of new stores and to drive users to the locations. Since the targeted users were bilingual, both English and Spanish creatives were developed, and I designed the […]