Marketing

Landing Pages

Landing Pages

These landing pages were key components of a marketing campaign aimed to increase sales of the MLA Handbook. We tracked the effectiveness of the imagery and copy through vigorous A/B testing.

Handbook Landing Pages

Austin Convention Promotional Materials

Austin Convention Promotional Materials

The logo for the Austin convention features the lone star of Texas and, with the shape of a record, references the music culture of the city. After designing the logo and style guide for this event, I developed a suite of marketing materials including brochures, e-mail campaigns, and a video highlighting award-winning books.

Austin Convention Promotional Materials

Vancouver Convention Promotional Materials Overview

Vancouver Convention Promotional Materials

The MLA Annual Convention is the the largest professional convention in the humanities of over 7,000 attendees. For each event I develop a logo and branding system which is then applied to numerous materials including postcards, brochures, e-mail campaigns, wayfinding signage, a mobile website, social media assets, and a video display.

Vancouver Overview