Author: pjroller

  • Frito-Lay Mobile Ad Campaign

    Frito-Lay Mobile Ad Campaign This project was a really fun opportunity to work with the annual Lay’s Do Us a Flavor campaign. After developing mock-ups to pitch an engaging mobile ad experience, I worked directly with the client to design and build out the project. In order to help humanize the brand and make an […]

  • CSA Connect Overview

    CSA Connect This mobile app is a recipe sharing resource and social platform for members of community shared agriculture programs. Through interviews and research, I discovered there is a need for CSA members to more easily find recipes for the produce they receive and connect with other members. Read more about this project

  • Wasa Recipes Campaign

    Wasa Recipes Campaign Role: UX, Interactive, and Visual Design Overview We partnered with Wasa crispbread to develop a personalized campaign highlighting recipes and a coupon offer. We leveraged beautiful product imagery and targeted users based on the time of day. Breakfast recipes were featured for ads running in the morning and lunch recipes in the […]

  • Skincare Chatbot

    Skincare Chatbot Role: UX and Visual Design Overview We were asked to develop a campaign highlighting the new Burt’s Bees Face Care Guide, an online tool that helps users decide which products are best for their skin type. We used this opportunity to leverage a chatbot component that would walk the user through the guide […]

  • Mobile Ad Gamification

    Mobile Ad Gamification These ads were designed to facilitate brand interaction with an engaging game. In the case of the Pringles campaign, the team conceived of different mechanisms for the user to mix and match flavors in order to come up with a new combination. For CÎROC, the user plays Pop the Lock to reveal […]

  • Kellogg’s Cereal

    Kellogg’s Cereal Role: UX, Interactive, and Visual Design Overview Kellogg’s partnered with celebrity chef Christina Tosi to develop recipes featuring fun new ways to eat their cereal. The goal of the campaign was to raise awareness of the products and generate sales at BJ’s stores. Read more about this project

  • Grand Opening Campaign

    Grand Opening Campaign Role: UX, Interactive, and Visual Design Overview Fresco y Más was expanding in the Orlando area and needed a campaign to announce the grand opening of new stores and to drive users to the locations. Since the targeted users were bilingual, both English and Spanish creatives were developed, and I designed the […]

  • Modern Language Association Website Overview

    Modern Language Association Website This redesign was a great opportunity to showcase the broad outlook and rich history of the company and to modernize the site by making it accessible and responsive. I worked with a team of thoughtful and diligent developers and content managers to give the site a complete visual overhaul, reorganize the […]

  • Style Center Overview

    The MLA Style Center This website was developed as a companion for MLA style products, specifically the latest edition of the MLA Handbook. In addition to its role as an official online resource supporting students and teachers learning about the style, the goals of the website are to increase sales of the book and extend […]

  • ADE and ADFL Websites Overview

    ADE and ADFL Websites I redesigned the Association of Departments of English and the Association of Departments of Foreign Language websites in conjunction with the MLA site. The goal was to have a clean, easy to navigate, and fully responsive template that coordinates with the MLA site and works for both associations’ content. Read more […]

  • MLA Handbook Case Study

    MLA Handbook Role: Visual Design Overview The eighth edition of the MLA Handbook takes a ground-breaking approach to academic style and simplifies the process of creating works-cited lists. To highlight the importance of this volume, I created a dynamic and engaging visual system to encompass the cover and interior of the book, marketing materials, and […]

  • Chicago Mobile Program Case Study

    Chicago Convention Mobile Program Role: User Experience, Visual Design Overview This mobile site was created to help the attendees of the MLA convention in Chicago access the list of sessions, general information about the convention, and maps of the meeting rooms and exhibit hall. I worked closely with a developer at the MLA to make […]